Factors Affecting The Purchase Of Vegetables At The Online Store "Kupesan"

Advances in science and technology agriculture have brought changes buying selling transactions of fresh agricultural products such as vegetables. This change encourages the lifestyle people who want everything practical emergence online stores, Kupesan is first store Bengkulu City that already has an application. Therefore, purpose this study was to determine factors influence purchasing decisions for vegetables at shop "Kupesan". Data collection methods were carried out by surveys, interviews distributing questionnaires via google form. A sample 67 using purposive sampling, namely individuals may be respondents are purchased vegetable commodities more than once analysis multiple linear regression with help SPSS software. The results indicate trust product quality Kupesan. While price, convenience service do not affect decision purchase